COMMUNICATION STRATEGIES

We invest time in understanding the project and its goals. That enables us to set communications objectives in clear, measurable, and realistic way

Strategy must sit together with business goals. Too often we witness “l’art pour l’art” in communications planning

We ensure consistency between the allocated budget and communication goals

It is surprising how hugely ambitious objectives are being frequently attempted with insufficient budgets. Also, due to poor strategic planning lots of money is being wasted

We carefully devise the target audiences to be addressed

Many communicate without having clear idea with whom they need a dialogue

We combine the most effective communications channels

Fast and fundamental changes of media landscape require questioning old paradigm

We have a guiding idea at the heart of communications strategy

If short of an engaging idea with potential to touch the target audience communications strategy is unlikely to be effective

We apply the holistic approach and integrate channels, so the whole of communication is greater that the sum of its parts

Many just repeat cut and paste communications practice without producing of interaction and communications synergetic effect

We check, test, and control effectiveness of planned activities thought the process

Those who communicate without well-designed evaluation mechanisms constantly drive through the fog.  You have to be able to be able to navigate, modify, and dictate the pace of your communication activities